Tips on Branding

Do

1. Use a strategic process to develop a name, logo, and image.
2. Pick one key message that sets you apart from your competition.
3. Consistently use your message at every client touch point.

Don't

1. Start the process without defining clear business goals.
2. Mistake branding with a one-time ad campaign. It's ever evolving.
3. Complicate things. Simple is better.