Track it.

Take a Test Drive

Large companies rigorously test brands and advertising campaigns before spending money on expensive ad placements and glossy production. Asenka now brings this big-company service to small and middle market companies with inexpensive market testing. Try out design, tag line and copy choices on existing customers or new prospects first. Then use the feedback to fine tune the details of your campaign and ensure that it does exactly what you intend it to do upon launch.

After the launch

A campaign doesn’t end with the launch. If it did, advertising would just be a shot in the dark. You can capture more value from your marketing budget by tracking the results of each campaign. We’ll admit it, there’s a certain level of guesswork involved in all branding and advertising. That’s why, with your help, Asenka ruthlessly tracks response rate, response time, what response vehicle pulled best, conversion rate and many other metrics to learn what’s working and what’s not. Based on the data, we tweak future campaigns to better connect with customers and increase the effectiveness of your marketing dollars.

It’s a simple equation: The more we track, the more we learn, the less we guess, the better the results.